Competition makes us faster, collaboration makes us better.
At Dunzo, we take this adage to heart. Our endeavour as a business, has always been to speak authentically, and serve willingly. We have attempted in every decision, to make empathy a prominent guiding force.
Be it our Friendship Day campaign which featured three other delivery brands, or more recently, our appreciation for the Netflix short film — Delivering Smiles, we have never been in two minds about presenting other brands in our brand communication when the occasion called for it.
The attitude of gratitude.
In these times of turmoil, every one of us is striving to survive, and come out stronger in our own way, by our own means. Irrespective of which delivery service, every delivery partner is putting their life on the line, to bring citizens their needs, in the safety of their homes. Their laudable efforts certainly needed to be celebrated, and as a means to thank them for their selfless service, we paid tribute to them in a series as part of our #EverydaySuperheroes campaign. With these creatives, our attempt was to feature multiple brands operating in the delivery space, acknowledging each of their contributions in making difficult times easier. Featuring as many as 16 other services in the delivery space, this series was our attempt to show solidarity as a community.Ultimately, as brands serving in the same space, we do have a shared cognisance of the kind of obstacles and challenges that are thrown at a business of this nature, particularly in times of uncertainty.
Love begets love.
The overwhelmingly positive response that we received from fellow brands and the audiences has only reinforced our faith in inclusiveness. It was indeed heartening to see brands like Swiggy echoing the gesture with their heartfelt tribute to all the delivery partners.
As the world faces the biggest crisis of its generation, the choices we make in these times will perhaps shape our lives, and the world for years to come. It is in defining moments like these, that we need to act on the values that we truly stand for.
We look forward to brighter times in the future where we rekindle the thrill of healthy competition with cheek and humour, but now, it’s imperative that we come together, setting aside our differences, to support and celebrate our frontline warriors. For now, there’s room for all of us to make it to the finish line.
